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Research papers

The role of qualitative research in interpreting audience measurement data for local radio

In line with the BBC's policy of 'Extending Choice 1' , BBC Local Radio stations have increased their reliance on broadcast journalism to distinguish them from the commercial competition. Over the past two or three years there has been a gradual...

Catalogue: Radio Research Symposium 1995
Author: Eleanor Cowie
Company: British Broadcasting Corporation (BBC)
July 1, 1995
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Citation

Cowie, E. (1995a, July 01). The role of qualitative research in interpreting audience measurement data for local radio. ANA - ESOMAR. Retrieved May 05, 2024, from


https://ana.esomar.org/documents/the-role-of-qualitative-research-in-interpreting-audience-measurement-data-for-local-radio